Free Marketing Plan
The author: Tom Poland started his first business 31 in years past and has gone to start and sell multiple businesses including two that she took international. Since 1995 he’s trained over hundreds and hundreds of business owners in virtually every English speaking country on earth on how to get more clients to make more money by helping lots more people. In this article he reveals the seven strategic questions he asks companies to answer when creating their marketing plan. More training resource is found at www.8020Center.com/FreeMarketingPlan/.
sample of marketing plan
Perhaps you have spent time and effort making a Marketing Plan to then experience disappointment and frustration as it made zero difference within your business performance?
sample of marketing plan
That could be because no one mentioned about the seven critical strategic questions that ought to be answered in order to create a totally effective marketing plan. Here’s a simple overview of those questions.
Q1: What exactly is your Ideal Client Profile and what's their Specific Unmet Need?
You should develop a simple description of one's Ideal Client and what they desire. And ideally the “what they want” part can be a need that they can’t get met someplace else.
As an example here’s my Ideal Client Profile: English speaking companies who are comfortable with the net and who want an advertising plan that is designed particularly for small business and that’s actually reliable to bring in new clients.
Another example from your client: Fast food restaurant owners in the Asia Pacific region who would like to increase their sales and profits through smarter sales software analysis.
Q2: What’s your Bold Promise?
Yet another way of asking this inquiry is “what does my Ideal Client must hear in order for these phones want to buy my product/service?”
As an example: as a business owner which with the follow value propositions could you find more motivating?
“We explain to you how to grow your business”
Versus
“Increase the sales and profits by 50% within half a year - or you don’t pay”
The next one is the absolutely winner because it’s a bold promise, it provides a specific numerical benefit plus it adds a guarantee. That combination is but one Kick-Butt formula so take notice.
Q3: Where do my Ideal Clients go out?
Now you need to determine what your Ideal Clients watch, who they tune in to, what they read, which meetings each goes to, which clubs or associations they may be members of, which other businesses keep these things in their network, which websites they visit and whatever they search for on Google if they are looking for your form of products or services.
The reason is obvious: when you know where your Ideal Clients go out then you can direct your bold promise in their mind with direct offers including free trials, special prices, bonus goods etc.
Q4: What’s your Black Jellybean?
There's no such thing as liking black jellybeans. You can love them otherwise you hate them.
Similarly, you should figure out that everything you offer, your Ideal Client will enjoy and create/adjust/refine a product/service accordingly. Plus creating something that your Ideal Client will enjoy, probably means that there’s too much people who hate it.
As an example: in my business Doing work with clients almost exclusively on-line. My clients love the fact they don’t have to go to meet with me, they are one click away from being straight returning to work and that they don’t need me in their offices or factories.
Naturally, you can find others who would work with me at night if only I would visit them one on one, three dimensionally.
And so my on-line method is a Black Jellybean - people either adore it or hate it.
Another example: the short Beauty House offers 10 minute haircuts for $20 for females! For every 8 girls that hate that idea there's 2 who love it. Plus a city of fifteen million individuals who 2 out of 10 adds up to a whole lot of women!
Strategic Question #5: What is going to your Funnel appear to be?
Imagine a Funnel, wide towards the top and becoming narrower as they are goes downward. A Funnel represents some product/service offerings that are free towards the top and then increases in price when you descend down the Funnel and its particular design is a critical section of any effective Marketing Plan.
As you have seen the Funnel starts towards the top with free stuff so when people descend along the funnel there are a reduced amount of them but they are spending more together with you.
All too often business owners want to sell that Core Offering Product without romancing, seducing and fascinating prospects with great added value free things first.
You need to consider what you can offer at no cost, that if a person grabbed advertising online, they would be qualifying themselves being a likely client.
As an example: I offer a free Marketing Plan program. It runs over 1 month and contains a complete detail by detail training system for piecing together a truly effective Marketing Policy for a business owner.
I provide you with the training course for free as the prospect can get great value from me and never have to risk anything more than several hours.
I know that an ample amount of the people who do that course will descend as a result of the next level of my Funnel and (wisely) accept my two month free trial for my Killer Marketing Club that is a great example of the “Easy Entry Level” product from your chart above.
And an ample amount of the people who join the Killer Marketing Club should go on to invest in something different and so on.
Other examples and concepts for Free Added Value option: trial offer period, free sample, free demonstration, free class, free added-value newsletters or Ezines, free check-up, free in-store tasting.
Patience Free = Millions
Never underestimate the effectiveness of free!
Strategic Question #7: Which Streams do you want to tap into?
A Stream identifies a source of prospects. I’ve identified above sixty different locations where most businesses will get qualified leads from.
Your Marketing Plan has to start off by listing no less than ten different leads generation sources that you will start work with initially.
You take usually the one place that you think it'll be easiest, cheapest and fastest to have leads and you put something in place for getting your message in the market to that place and you also then measure the results when necessary, you refine the offer until you have a proven marketing system that can bring in a predictable stream of latest clients.
And then you carry out the same for the next system etc until you have layered ten proven marketing systems together with each other.
At that point you’ll use a flow of new leads and new business.
Conclusion
If you want a proven, easy-to-follow, no-nonsense, detail by detail training system for creating a powerful Marketing Plan for your small business then head over to www.8020Center.com/FreeMarketingPlan/ and enrol today. It’s proven, it’s effective and it’s free.